Business Development Essentials: A Modern High-Converting Website is the Ultimate Act of Hospitality

In every business today, your website is your lifeline, your home, your beautiful, enticing foyer where you welcome passersby, friends and strangers alike, with a splash of Champagne and amuse bouche, whet their appetites and ignite curiosity with your beautiful aesthetics. It’s where you quickly show them who you are/what you offer and why, prime them to scroll, click and linger as they consume your high-value content learning something useful along the way…and send them off with a sweet mignardise, your valuable free offer, with the desire to return to this lovely space again and again for more. A modern high-converting website is your business development in action, and an act of hospitality.