Business Development Essentials: A Modern High-Converting Website is the Ultimate Act of Hospitality
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In every business today, your website is your lifeline, your home, your beautiful, enticing foyer where you welcome passersby, friends and strangers alike, with a splash of Champagne and amuse bouche, whet their appetites and ignite curiosity with your beautiful aesthetics. It’s where you quickly show them who you are/what you offer and why, prime them to scroll, click and linger as they consume your high-value content learning something useful along the way…and send them off with a sweet mignardise, your valuable free offer, with the desire to return to this lovely space again and again for more. A modern high-converting website is your business development in action, and an act of hospitality.
Anyone can create a website with the readily available tools we have at our fingertips today. But effective websites that convert viewers into subscribers, a loyal audience and eventually clients/customers, are rare. Look around the next time you’re online; it’s not often you see a solopreneur or even small business site that looks fresh, contemporary, uncluttered and dare I say, chic. It’s even more rare to find one with those attributes that contains the type of content that really makes you want to click and explore deeper.
Your website is your ONE CHANCE at an incredible first impression. It will either attract or repel viewers; this is why the look and vibe matter. Let’s look at some strategies you can implement and use as a tool to compare your current website, to see where you can begin or improve.
1. Optimize Your Signage
In a world where most people work with clients and customers outside the limits of the town in which they live, your website acts as an online version of hanging a sign outside your home/office. It must be prominent, clean and polished, inviting and attention-grabbing to gain traction and momentum, and eventually build buzz and word-of-mouth referrals which are a golden ticket to sustainable profitable business.
2. Build the Inner Workings
Behind the scenes, you must create a high-functioning machine that is optimized with the latest practices (such as keywords and ideal SEO strategies) to rise to the top of a wide variety of search results and surpass your competition, even if you’re a solopreneur and they’re a large company or corporation with huge advertising and marketing budgets.
3. This is NOT Complex
My primary premise in the business development mentorship work I do is that you DO NOT need any complex funnels, tech background or advertising dollars to build a solid foundation to hit your first substantial goal of bringing in $120,000 per year – that looks like $10k months. There is endless messaging out there trying to convince you to spend money on these complicated, expensive tools that are completely unnecessary until you’re making well over $150k per year. It’s very difficult when starting out to avoid this trap. Instead, save that money and invest it in learning to build and operate your business rooted in strong, results-driven operations. I call this your Apparatus of Conversion™. You can be fully up and running in 6-8 weeks.
4. Invest in Contemporary Aesthetics
You know an outdated website the instant you see it. You can FEEL it. These days, that means a site that is clunky, laid out without an intuitive flow, is not cohesive and flowing, lacks appealing imagery, acts wonky and at its worst, brings up memories of playing The Oregon Trail and waiting for AOL dialup to finally connect! We’re fortunate today that simple website building tools like Squarespace and Wix come equipped with enough to get you started. You can take it a huge step further by using a professional template to plug in and go. TONIC is an incredible company that offers optimized gorgeous modern templates that are easily implemented so you’ll be up and running, looking polished, up-to-date and visually stunning and inviting, with a few clicks. See below for details, to view their options, and use code VITALITY for a 15% off coupon.
5. Clarify Your Message & Make it Inviting
You have mere seconds to grab a visitor’s attention on your website. It must be crystal clear to them what your business is, what you offer, who you are, and how you can help them. A “bounce rate” is a term that indicates visits to your website pages in which no action (clicking) occurred. To please the Google gods (bots), you must drive traffic to your site and entice your visitors to click and search around, to be rewarded in terms of analytics and visibility on the web. So the lower the bounce rate, the better.
6. For the love of God, Get an Editor!!!
Not much will decimate your credibility and professionalism like typos, poor grammar and sentence structure. It’s taxing, cumbersome and distracting to the reader/viewer to be bombarded with these missteps. It makes you appear sloppy, lazy and not serious about your business. If someone isn’t detail-oriented and careful enough to simply edit their own marketing copy, what kind of thorough, careful work can I expect if I hire them? My expectations are shot, and they’ve likely lost a client. While this is the quickest way to lose clout, in today’s world it’s rampant. That’s great news for you, because it’s an opportunity to stand out and shine above the competition simply by properly editing your website copy. Writers and editors are not exorbitantly expensive – I do this work for clients, and a bit of investment goes a tremendously long way in attracting and keeping a loyal following.
Take the time to create a website that serves your business by acting as its beautiful, high-functioning home and the very foundation of your online presence. Those rewards are exponential. I invite you to reach out for a no-charge strategy session to discuss your website, marketing and business development needs. Check out the offer below to save on the sleekest, most beautiful website templates out there created by TONIC. Use code VITALITY to save 15% on your order.
