Business Development Essentials: A Modern High-Converting Website is the Ultimate Act of Hospitality
In every business today, your website is your lifeline, your home, your beautiful, enticing foyer where you welcome passersby, friends and strangers alike, with a splash of Champagne and amuse bouche, whet their appetites and ignite curiosity with your beautiful aesthetics. It’s where you quickly show them who you are/what you offer and why, prime them to scroll, click and linger as they consume your high-value content learning something useful along the way…and send them off with a sweet mignardise, your valuable free offer, with the desire to return to this lovely space again and again for more. A modern high-converting website is your business development in action, and an act of hospitality.
We’re Living in a “Pinch Me” Moment, A Virtual ‘Land Grab’ of Work that Has Your Name, Your Purpose, Happiness & Wealth Written All Over It!
Right now we are in an era of golden opportunity that mimics rare, unique historic moments such as the gold rush, pioneering and land grabs, and the dawn of the internet in the ‘90s. This particular juncture was born out of a global pandemic, which changed most of what we know about how to live, about happiness, wealth and purpose. I’m talking about the revolution happening in our work. There has never been a riper time to go for your gold and create exactly what you want…because right now, you CAN have it all. So why wouldn’t you give it a shot?